Marketing your Mortgage Business on LinkedIn – Tip 5 of 5

Marketing your Mortgage Business on LinkedIn – Tip 5 of 5

By JC Kiadii, Internet Marketing for Mortgage Professionals

The last tip in my 5-part series on marketing your mortgage business on LinkedIn is this:

Show your expertise by answering questions.

Linked in has an answers section where members ask and answer questions. When a member asks a question, they can also choose an answer as a *Best Answer*.

Here are a few advantages to answering questions on LinkedIn Answers:

• Visibility. Answering questions gives you visibility, because your answer is visible to all LinkedIn users, forever.
• Credibility. Answering questions well will boost your credibility. Give some thought to your answers and provide links to additional resources, if at all possible.
• Lead Generation. If you provide great answers, people will reach out to you for help.

Finding LinkedIn Answers.

To get to LinkedIn Answers, click the More tab at the top of your screen and select Answers.

Answers are divided into the following categories:

    * Administration
    * Business Operations
    * Business Travel
    * Career and Education
    * Conferences and Event Planning
    * Finance and Accounting
    * Financial Markets
    * Government and Non-Profit
    * Health
    * Hiring and Human Resources
    * International
    * Law and Legal
    * Management
    * Marketing and Sales
    * Non-Profit
    * Personal Finance
    * Product Management
    * Professional Development
    * Startups and Small Businesses
    * Sustainability
    * Technology
    * Using LinkedIn

A good place for mortgage professionals to start is in the Personal Real Estate section, which is under the Personal Finance category. If you offer commercial mortgages, consider the Commercial Real Estate section, which is in the Administration category.

Homework: Explore LinkedIn Answers and find a couple of places to start.
In tomorrow’s blog post, I will share a time-saving tip for LinkedIn Answers.

http://www.twitter.com/mortgageva

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JC Kiadii, Mortgage Internet Marketing Services . 770-469-7385. Are you reaching out to the 87% of new buyers who start their search online? Our team provides results-driven mortgage Internet marketing services. Visit our website and sign up for the More Closings email newsletter to receive the report 6 Steps to More Referrals.